User Interface / UI design defines how an individual user interacts with your website or application. It is ultimately a series of visual components that the consumer manipulates to interact with your site.
The goal of any UI design is to make the users interactions smooth as possible in order to encourage them to not only stay but allow you to monetize their visit. UI and user experience (UX) design are two sides of the very same coin and both of them are incredibly crucial to the success of any website.
Why is UI/UX so crucial to online success?
- UI builds customer confidence
- Good UI reduces confusion
- Consistency in UI design is critical
- Good UI increases customer conversion
Design elements as simple as button color can have a significant impact that is quantifiable on the success of your website. We assist our clients with every facet of their digital presence, if we notice something outside the scope of our engagement, we will still bring it to your attention.
SEO without compelling UI/UX is a waste of time , effort and potential customers time.